Case Study 4 : Pool Building Company

0- Organic Traffic (2018)

350+ Organic Traffic (2020)

4000+ Conversions

Till Date

The Mission

The client is an Australian owned pool building company based in Melbourne. They operate in a very competitive market and was struggling to get in more organic leads. Moreover, they were a new player in the pool building field. The SEO team at Digital Genies provided a full-service SEO strategy to start a campaign with a view to get more traffic in.

Our Approach

We started off the campaign with Google Ads. This brought in plenty of traffic and conversions but was tending to get expensive in the long run. Parallelly, we started SEO on one of the most competitive niches out there – pool builders. We were competing with some of the big players like Laguna Pools and Momentum Pools.

By initiating a strong backlink strategy blended with thorough on-page optimisations, we were able to target some of the high-volume organic keywords to rank for a number of them.

The Results

In about a year, the client saw an increase more than 120+ keywords ranking in Google which led to a huge gain in organic traffic and revenue. They also received more than 4000 conversions via Organic traffic.

They now rank #5 on Google for a high traffic keyword (pool builders) along with many other keywords.